How Media Companies Should Create Value: Innovation Centered Business Models And Dynamic Capabilities

Globalization, deregulation, technological innovation, and the convergence of previously separated industries similar to media, leisure, information, and client-electronics industries, have modified the media landscape into a turbulent setting. As a consequence of those developments, many media corporations are experiencing severe challenges, as content material proliferates, audiences change behaviors, advertising revenue erodes, and new rivals emerge.

Media corporations operating on this quickly changing atmosphere have to make ample adaptations to those fast transferring adjustments and respond rapidly to create or to sustain their competitive advantage. Creating social, ecological, and financial values for stakeholders is the important thing to long-term survival. This requires new concepts, new thought, and new managerial approaches.

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Two necessary questions that come up are what kind of enterprise model do they should create multiple values, and the way ought to the company transform its old enterprise model into a brand new model. On this chapter, we will attempt to contribute to the creation of a number of values by media corporations. In the following part, we present the main traits of the outdated and the new business fashions for the media firms. In the next section, we will talk about the main corporate social responsibility (CSR) challenges that media firms face after they become a community group. The closing part presents some conclusions that can be drawn from this contribution.

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